Shopify Apps

Top 26 Email Marketing Apps for Shopify: Comparison and Reviews


Shopify Apps

Top 26 Email Marketing Apps for Shopify: Comparison and Reviews


As a busy business owner, finding quick and easy ways to create brand awareness is crucial to finding success. Email marketing is an effective way to build credibility and establish trust in your brand. This helps with lead generation and increases traffic to your website, potentially improving conversion rates and sales. 

But, you don't want to spend hours just setting up your email marketing strategy. Fortunately, tons of available apps do the heavy lifting for you through easy setup and personalized touches. 

We know selecting the perfect email marketing app will not be easy — the options are endless! So we took the time to examine each app under the microscope and determine the top 26 email marketing apps for Shopify to help you with this challenging decision.👇

Key features that an Email Marketing app should have

  • Subscriber List Management: A feature that automatically compiles email lists when customers opt-in or out
  • Custom Segments: A feature that allows you to select specific groups or qualifications of the group of customers you will be targeting
  • Automated Messaging: Set and forget options to save you time
  • Analytics: Open rate, click rates, and other statistics used to determine the efficiency of the marketing campaign

1. One+ Pop Ups & Email Marketing by One+

⭐ 5.0 (637 reviews)

One+ have created a popular app with some ultra effective gamified lead generation features for your homepage such as pop-ups, gift cards, and social proof. They also have over 60 pre-made templates for emails as well as pop-ups. These features are almost irresistible to your store’s visitors.

One+ swears by the app’s ability to generate personalized communication that won’t have customers feeling they are being sent system-generated emails. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Best Gamification Lead Gen

Pricing: Free

🔗 Shopify link

2. AVADA WhatsApp Email Marketing by AVADA

⭐ 5.0 (190 reviews)

AVADA’s email marketing app for Shopify automatically follows up on customers who abandon items in their carts. Some of its features include a drag and drop editor, automation workflow, and different types of pop-ups. 

The app also offers ready-to-use email templates and unlimited Stock images for automation, campaigns, and form designs. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Drag and Drop Editing

Pricing: Free + Paid Plans Available

Plans: $9/m (Pro), $49/m (Advanced)

🔗 Shopify link

3. BayEngage: Email Marketing

⭐ 5.0 (15 reviews)

BayEngage brings convenience and efficacy together in what is an amazing app. With access to millions of stock photos and an image editor, you can create attractive email campaigns that will undoubtedly catch your customer’s eye.

Multi segmented campaign options and automated abandoned cart recovery emails are just two of a long list of valuable features you can take advantage of — another excellent choice for starting your email marketing campaign for Shopify.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: 250+ email templates

Pricing: Free + Paid Plans Available

Plans: $10/m (Premium)

🔗 Shopify link

4. Email Marketing by EngageMessage

⭐ 5.0 (1 review)

EngageMessage brings the heat with its email marketing app for Shopify users. A variety of pop-ups such as welcome, abandoned cart, and exit-intent pop-ups guarantee effective lead generation. 

This app’s analytics is a game-changer and will allow even the busiest entrepreneur to identify the most effective strategies for sending marketing communication quickly. Furthermore, they provide 24/7 customer support by live chat or email and several detailed video tutorials.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Dedicated migration and 24/7 support

Pricing: Free + Paid Plans Available

Plans: $19/m (Plus)

🔗 Shopify link

5. Sendtinel by 90 Miles Agency

⭐ 5.0 (3 reviews)

Described as the fastest app for email marketing on Shopify, this lightweight installation will only take a few clicks. Branding options are endless, and you can add your store logo to virtually every aspect of the app’s pop-ups, bars, and communications.

Sendtinel also allows users to edit and view their changes in real-time to ensure that you do not waste your time editing your campaign only to find it doesn’t look as good from your customer’s POV.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Fastest App on this list

Pricing: Free + Paid Plans Available

Plans: $14.99/m (Lite), $49.99/m (Pro), $299.99/m (Enterprise)

🔗 Shopify link

6. Kevy eCommerce Marketing by Kevy

⭐ 5.0 (3 reviews)

Kevy’s behavior-based triggers sets it apart from its competitors. While they aren’t the only app offering such a feature, the accuracy of its behavioral analysis is unmatched.

In-depth analysis and revenue tracking ensure you are in complete control of your marketing strategies. Some other features include A/B testing and personalized pop-up offers. This email marketing app for Shopify will undoubtedly ensure you have more free time to focus on other aspects of your business.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Personalization of pop-ups

Pricing: Subscription Only

Plans: $250/m, $350/m, $500/m

🔗 Shopify link

7. Triggered Emails by Swym Corp

⭐ 5.0 (2 reviews)

With contextual product alerts and rich insights through its analytics, the Triggered Emails app is growing in popularity. Installation is one of the easiest on this list, and the initial setup only takes a few minutes.

Other than its advanced analytics, you can also set abandoned cart reminders and contextual product alerts. You’ll love the simplicity of this app’s interface, and the ease of getting started with your first wave of marketing emails is certainly satisfying.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: One-click installation

Pricing: Subscription Only

Plans: $19.99/m (Starter), $49.99/m (Pro), $99.99/m (Premium)

🔗 Shopify link

8. Hive.co: Email Marketing by Hive

⭐ 5.0 (2 reviews)

Hive has developed an app that doesn’t only send hyper-targeted emails and SMS campaigns, but is also capable of acting as a CRM alternative. With Hive, you can easily manage customer information and interaction tracking. 

Demographic segmentation allows for particularly targeted campaigns and ensures your customers get offers tailor-made for them. They also have several integration options such as MailChimp, Eventbrite, and Zapier.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: CRM Features available

Pricing: Subscription Only

Plans: $79/m (Starter), $289/m (Growth), $649/m (Business)

🔗 Shopify link

9. Automizely Emails and Pop Up by Aftership

⭐ 4.9 (3866 reviews)

Aftership offers many apps, and the experience this development team brings to the app space shines through with Automizely Emails.

This all-in-one app features powerful pop-ups, highly customizable email templates, and easy-to-use automated email campaigns explicitly targeted to segmented groups of customers.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Integration with other Aftership apps

Pricing: Free + Paid Plans Available

Plans: $11/m (Basic), $25/m (Essentials), $95/m (Pro)

🔗 Shopify link

10. Email Marketing Follow Up by Follow Up Email Marketing

⭐ 4.9 (166 reviews)

Follow Up Email Marketing provides a simple yet effective option for Shopify users. With a one-click setup of email campaigns and the availability of emails workflows for delayed shipping included, this app creates an excellent experience for your customers.

It is a great option for growing stores who want control of costs based on how many emails they send instead of the usual user-based pricing most email marketing apps for Shopify offer. Other features include email scheduling and pre-made templates.  

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Usage-based pricing

Pricing: Free + Paid Plans Available

Plans: $9/m (1000), $19/m (3000), $29/m (5000)

🔗 Shopify link

11. SM: Email Marketing & Pop Ups by SmartrMail

⭐ 4.9 (410 reviews)

SmartrMail harnesses the power of machine learning to deliver targetted offers for your customers based on their browsing behaviors and purchase history. 

With customizable pop-ups to draw in new customers and effectively generate new leads for your email marketing campaign, your Shopify store’s growth is almost guaranteed with this app. Some other features worth noting are customizable email templates and migration support. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Advanced Machine Learning

Pricing: Free + Paid Plans Available

Plans: $19/m (Standard), $99/m (Unlimited)

🔗 Shopify link

12. Machine Labs Email Marketing by Machine Labs

⭐ 4.9 (24 reviews)

Machine Labs’ goal is to ensure that your emails don’t end up in your customers’ spam folders. 

The app uses AI to analyze each customer’s habits and sends the email on the best day at the best time. Furthermore, you can also configure AI product recommendations to get higher click rates and more conversions. 

Machine Labs integrates with Google Analytics, Google Forms, Personal Discount, and Typeform. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Avoid ending up in spam — Postmark Partnership

Pricing: Free + Paid Plans Available

Plans: $35/m (Pioneer)

🔗 Shopify link

13. dotdigital Email Marketing by dotdigital

⭐ 4.9 (15 reviews)

dotdigital offers multiple channels, including email, SMS, and various social media integrations to engage with your audience through their preferred channels. 

AI-driven recommendations ensure your customers are matched with the best offers designed specifically to reduce the feeling of being bombarded with irrelevant offers. Some of its integration options include Eventbrite, Instagram, Facebook, and Google Ads.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Omnichannel Marketing 

Pricing: Free + Paid Plans Available

Plans: $400/m (Starting price)

🔗 Shopify link

14. Seguno: Email Marketing by Seguno

⭐ 4.8 (745 reviews)

Seguno allows you to create, manage, and track your email marketing without having to leave your Shopify dashboard. With Seguno, you can sync Facebook leads in real-time, design with Canva within the app, and create live countdown GIFs to boost conversions.

The app offers an Instagram integration, which means sharing branded images from your posts in email format will only take a few seconds. A multitude of templates gives you the freedom to customize your campaign and spend more time on things that matter.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Instagram integration

Pricing: Free + Paid Plans Available

Plans: $10/m

🔗 Shopify link

15. Omnisend Email Marketing by Omnisend

⭐ 4.7 (3952 reviews)

Omnisend offers a variety of integrations not traditionally supported by email marketing apps for Shopify. Adding CRM or ticketing software integration with platforms like Gorgias means responding to customer replies becomes more manageable than before.

Easy subscribe options are available to your customers, with opt-out percentages being lower than the industry standard. A unique sales dashboard ensures you are on top of all your data, with insights being generated by Omnisend for ease of use. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Gorgias and Recharge integration

Pricing: Free + Paid Plans Available

Plans: $16/m (Standard), $59/m (Pro)

🔗 Shopify link

16. Privy ‑ Pop Ups, Email, & SMS by Privy

⭐ 4.6 (24639 reviews)

Privy is the most reviewed app on this list and maintains a respectable score based on user reviews. This app offers some of the most robust features such as exit-intent driven popups and banners, automated A/B testing, and coupon code integrations.

Privy has outdone itself with this app, and no matter what size your business is, the scalability of Privy’s email marketing campaigns for your Shopify store will have you covered.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Auto-sync contact with other apps

Pricing: Free + Paid Plans Available

Plans: $10/m (SMS) $15/m (Email + Conversion)

🔗 Shopify link

17. CM Commerce Email Marketing by CampaignMonitor

⭐ 4.6 (1048 reviews)

CM Commerce offers a seamless integration with Shopify that its users are raving about. With engagement data and in-depth analytics of each customer’s purchase and browsing, history CM keeps your campaigns relevant.

With time-saving automation recipes ready for you to select, you won’t need to do additional upkeep on this email marketing app for Shopify.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Ready-to-go automation “recipes”

Pricing: Free + Paid Plans Available

Plans: Starting from $9/m

🔗 Shopify link

18. AWeber Email by Combidesk

⭐ 4.6 (46 reviews)

Combidesk is offering some of the most impressive segmentation thanks to their deep data integrations for various fields. This segmentation means your campaign is driven by specific data used to determine the best possible offers for your customers.

A drag and drop editor makes short work of setting up your email templates, and the automation on offer keeps your campaign running no matter how busy you are. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Deep Data integration

Pricing: Subscription Only

Plans: $5/m

🔗 Shopify link

19. Email, SMS & Loyalty Rewards by Marsello

⭐ 4.5 (316 reviews)

Marsello is so confident that you will see an increase in sales after using this app that they offer to skip your first subscription fee if you don’t see 10x ROI in your first month.

With pop-ups, email capture, and dynamic sidebar engagement, the lead generation tools from this app are insanely effective. Combine this with attractive email templates, and you have a winning combination.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Facebook Audience Sync

Pricing: Free + Paid Plans Available

Plans: Start from $99/m

🔗 Shopify link

20. Shopify Email by Shopify

⭐ 4.5 (880 reviews)

Shopify Email, an app created by the platform itself, guarantees its user-friendliness as no developer knows Shopify better. Seemingly unlimited customization options and effortless theme-matching make this app a pleasure to work with.

The highly affordable pricing structure ensures you get more than what you pay for, and the app itself is literally explicitly built for email marketing on the Shopify platform, so you really cannot go wrong.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Built by Shopify Developers

Pricing: Free + Paid Plans Available

Plans: Starts from $1

🔗 Shopify link

21. AC Email Marketing Automation by ActiveCampaign

⭐ 4.4 (323 reviews)

ActiveCampaign has built a solid email marketing app for Shopify that does not disappoint. Whether it’s integrations, templates, or automation recipes you are looking for, AC offers the most extensive selection of all of these.

Offering both SMS and email options for versatile marketing and comprehensive campaign insights built around user data, this app is a keeper.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Largest automation library

Pricing: Free + Paid Plans Available

Plans: $15/m (Lite), $70/m (Plus), $159/m (Pro)

🔗 Shopify link

22. Thank You Email Marketing Tool by Autoketing

⭐ 4.3 (158 reviews)

Autoketing has an impressive offering, considering the email marketing app for Shopify is still new and improving constantly. 

The most basic list-building features and email automation is available, and the ease of use means this app’s reputation is growing. The development team behind Thank You constantly include new features to an ever-evolving app.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature:

Pricing: Free + Paid Plans Available

Plans: $7/m (Basic)

🔗 Shopify link

23. Springbot Marketing Automation by Springbot

⭐ 4.2 (102 reviews)

Springbot makes email marketing for Shopify easy. Offering impressive data management, marketing automation, and reporting options, Springbot takes care of all facets of an email campaign without much fuss.

The app offers SMS and Facebook Messenger marketing to allow you to reach out to more customers. User reviews also applaud the developer’s support, which means you will always have a helping hand when it is needed.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Social Media ad integration

Pricing: Free

🔗 Shopify link

24. Klaviyo: Email Marketing by Klaviyo

⭐ 4.2 (1387 reviews)

Klaviyo is a giant in the marketing space for Shopify apps. Klaviyo is a reliable bet for any store owner, boasting the best-in-class options for segmentation and filters to target your campaigns better.

The app has several advanced features such as pre-built forms, templates, and automations, as well as over 100 integration options to Facebook, ShipStation, and Smile.

Kalviyo’s massive user base also means you have access to a vast community forum filled with best practices of tenured store owners.

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Most comprehensive segmentation

Pricing: Free + Paid Plans Available

Plans: $5/m (SMS), $20/m (Email)

🔗 Shopify link

25. Remarkety Email, SMS, Social by Remarkety

⭐ 4.2 (51 reviews)

Remarkety takes care of many facets of marketing within a single app, harnessing the power of social media, SMS, and email for combined campaigns with increased effectiveness.

Courtesy emails can be automated to remind customers to restock on items or to encourage them to make purchases before specific seasons or sales. The app also has AI-based predictive product recommendations, an intuitive segment builder, and detailed analytics to track your campaigns. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Restock reminders for customers

Pricing: Subscription Only

Plans: $25/m (Basic) $100/m (Starter), $300/m (Advanced)

🔗 Shopify link

26. Smart Email Marketing by Coherent Path Inc

⭐ 4.1 (174 reviews)

Smart Email offers an efficient way to manage the time you spend on marketing. Even an email newbie can create effective marketing campaigns for Shopify by using this app’s templates.

Tailor-made emails based on a customer’s history or demographic can easily be set up to be sent automatically. Smart Email also helps you determine the best time to send automated emails, ensuring an optimal open rate. 

Subscriber List Management: ✔️

Custom Segments: ✔️

Automated Messaging: ✔️

Analytics: ✔️

🔥 Special Feature: Guided Customer Success Tours

Pricing: Free + Paid Plans Available

Plans: $24/m (Growth), $39/m (Pro), $79/m (Exec)

🔗 Shopify link

So which should you use?

We hope that this article has given you a better understanding of some of the apps out there.

So, which should you use? 🤔

Shopify Email by Shopify, Email, SMS & Loyalty Rewards by Marsello, and Machine Labs Email Marketing by Machine Labs are all excellent choices for users wanting comprehensive and intelligent apps that won’t require a degree in rocket science to operate.

Privy ‑ Pop Ups, Email & SMS by Privy, Omnisend Email Marketing by Omnisend, and One+ Pop Ups & Email Marketing by One+ are highly trusted apps, considered leaders in the email marketing apps for Shopify arena. These apps will definitely fill all of your marketing needs.

Harnessing the power of email marketing for your Shopify store is a great way to increase your brand’s visibility, build a loyal following of customers and keep them coming back for more. Selecting the best app may not be easy, but we are confident that any of the apps above will provide you with a great way to launch your email marketing campaign.