15 Best Message Templates To Engage Your Retail Customers

Just like how many industries are changing with the customer journey, the retail sector isn’t spared from this either. Traditional methods such as pricing and promotions just aren’t as effective as they once were because competitors can easily imitate them and gain an upper hand. 

However, don’t be discouraged as you can still differentiate yourself through personalized approaches that create unique experiences for your customers. And one of the most direct and personal ways to connect with your customers is through chat marketing

But, while sending messages to your customers can help improve engagement and resolve queries faster, having to manually send individual messages can be extremely time-consuming. 

This is why you need message templates to help speed up the process and cut down on manual work. Furthermore, you don’t have to reinvent the wheel for every conversation with a customer! 

Let’s take a look at the best retail WhatsApp templates so you can send more messages in less time. 👇

P.S. These templates aren’t just for WhatsApp — they can be used as SMS templates, for Telegram, Messenger, etc. Feel free to adjust the templates according to your needs. 

15 best retail message templates

Message templates for Greetings

In the competitive retail space, leaving a good first impression on your customer can greatly affect whether or not they decide to purchase from you or not. After all, first impressions are also the last. So why not take the first step to welcome them to your community when they opt-in to your subscriber list?

Here’s a template you can use:

Use this retail message template to send greeting messages.

Message templates for Reminders

If your retail store has exclusive events or workshops, you’d want to send reminders to your customers to reduce no-show rates or ghosting. 

Here’s a template you can use:

Use this retail message template to send reminder messages.

Message templates for Product Announcements

Sending a message to inform your customers about product launches is a great way to hype your product up and generate excitement. You can even encourage them to make a purchase by replying to your message directly in the chat.

Here’s a template you can use:

Use this retail message template to send product announcements.

Message templates for Back In Stock Items

Customers can’t be sitting around all day waiting for your items to be restocked. Send them a simple message to inform them that their wishlist items are back in stock and prompt them to make a purchase. 

Here’s a template you can use:

Use this retail message template to send back-in-stock messages.

Message templates for Store Closures

In the event where you have to close your retail store due to COVID-19 or a holiday, give your customers a heads up. They’d appreciate the fact that you informed them in advance instead of them turning up to a closed shop. Furthermore, you can also take this opportunity to direct them to make a purchase via your website. 

Here’s a template you can use:

Use this retail message template to send store closure messages.

Message templates for Referrals

Asking for referrals is an effective way to drive more sales. You can offer a discount code to your customer if they refer someone else to further encourage them to make a purchase. 

Here’s a template you can use:

Use this retail message template to send referral messages.

Message templates for Promotions

Sending promotional messages via chat messaging helps to catch your customers’ attention amidst the digital noise. Furthermore, 82% of people open every text message they receive, which means they’ll be more likely to read your messages and check out your promotions instead of ignoring them entirely. This is also a great way to drive traffic to your e-commerce business

Here are some templates you can use:

Use this retail message template to send promotional messages. Use this retail message template to send promotional messages. Use this retail message template to send promotional messages.

Message templates for Abandoned Cart Recovery

69.8% of online shopping carts are abandoned. While that’s a common occurrence and even larger e-commerce businesses aren’t spared, you can use chat marketing to lower cart abandonment rates. 

Here’s a template you can use:

Use this retail message template to send abandoned cart recovery messages.

Message templates for Auto-replies

Auto-replies are extremely useful when customers reach out after hours or during peak periods. These replies let customers know when they can expect a reply from you and helps them manage their expectations. You also let them know that their message has been received instead of leaving them wondering and waiting. 

Here’s a template you can use:

Use this retail message template to send auto reply messages.

Message templates for In-message Purchases

In-message purchases give your customers the chance to easily make a purchase by replying to your message within the same chat. This creates an additional channel for sales and encourages them to purchase your products without having to even leave the chat. 

Here’s a template you can use:

Use this retail message template to send in-message purchases.

Message templates for Reviews and Feedback

Reviews can make or break your business. A whopping 93% of consumers say that online reviews influenced their purchase decisions. Furthermore, gathering feedback gives you valuable insight into customer experiences and how you can improve business processes.

Here’s a template you can use:

Use this retail message template to send review and feedback messages.

Message templates for Account Updates

If your e-commerce retail business requires customers to create accounts to shop with you, chances are customers will make changes to their accounts, such as editing their username or email address. Hence, send them messages to help them keep track of the changes made. This can also be useful for reminding customers about reward systems in place.

Here are some templates you can use:

Use this retail message template to send account update messages. Use this retail message template to send account update messages.

Want more message templates?

And that’s our list of retail message templates! 

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