You have to submit an application to WhatsApp to use WhatsApp Business API through WhatsApp Partners.
WhatsApp Partners are business solution providers that work with WhatsApp to provide businesses with services to connect with the WhatsApp Business API. It is easier to receive approval for your application when working through these business solution providers.
The application process for WhatsApp Business API has 3 broad steps:
1. Choose your preferred WhatsApp Partner, and submit your company’s information for WhatsApp’s review.
2. If WhatsApp gives its approval, you can then activate a business number with your chosen WhatsApp Partner and begin using WhatsApp Business API.
3. Once your application is approved by WhatsApp, your medium to large-sized business can begin using WhatsApp Business API on your existing messaging software or CRM tool, to send session messages or template messages, depending on the number of messages determined in your pricing model with your chosen WhatsApp Partner.
That’s quite a list of conditions surrounding the use of WhatsApp Business API. 🤯
At this point, you may be overwhelmed by the limitations of WhatsApp Business API.
Or perhaps you are a small business owner that is looking to overcome some of the limitations in WhatsApp Business.
Consider then, to use NovoChat, an omnichannel chat solution that also uses WhatsApp API, but without the hassle!