How To Get The Green Tick For Your WhatsApp Business Account?

Getting verified on WhatsApp Business is a big deal for your business because it makes you look more credible. Find out how to get the green tick for WhatsApp Business!
Faye Chong
Faye Chong

Content Marketing Lead

Reading time: 4 minutes

WhatsApp Business is becoming an essential part of many businesses’ communication strategies. In fact, the WhatsApp Business app has over 50 million active users! This just goes to show that WhatsApp is a pretty powerful way to market your business.

If you’re thinking about transitioning to WhatsApp Business to engage with your customers, you’ve probably heard of the green badge of honor — the WhatsApp green tick.

But what exactly is it and how can you get it? 

Well, if you’re confused, fret not! In this article, we’ll tell you all you need to know about what the green tick is and how you can get it. Let’s dive right in! 👇

Contents

What is a green tick?

The WhatsApp green tick is a green badge or checkmark that appears next to the contact’s name to confirm that this is an authentic and notable business account.

WhatsApp Official Business accounts with the green checkmark. Source: interakt
WhatsApp Official Business accounts with the green checkmark. Source: interakt

WhatsApp is very particular about who gets the green checkmark — highly reputable and big businesses typically get the tick of glory. 

The green tick means that these accounts are owned by the actual brands they claim to be and are not fake accounts or scammers. There’s even a light blue disclaimer that emphasizes to the customer that this is an ‘official business account’. 

Here’s a table to show you the difference between a WhatsApp Official Business Account and a WhatsApp Business Account:

The difference between a WhatsApp Official Business Account and a WhatsApp Business Account.
The difference between a WhatsApp Official Business Account and a WhatsApp Business Account.

If you didn’t already catch on, only WhatsApp Official Business Accounts, or verified accounts, have the green checkmark.

Why you should verify your WhatsApp Business Account

Remember how we mentioned that not all businesses get the badge? 

Well, having an Official WhatsApp Business Account shows that you’re influential and a trusted business in the industry — why else would WhatsApp verify you?

A verified WhatsApp Business account adds credibility and proves that you are a legitimate business. After all, your business is established and trustworthy enough to get recognized and verified by WhatsApp. 

It helps differentiate your business from competitors that do not have the green checkmark. 

Furthermore, your brand name is visible to customers even without them saving your number in their contact list. As opposed to simply showing your business number on a WhatsApp Business Account, showing the business name is easily recognizable to your customers. 

Eligibility for a green tick on WhatsApp

Once again, not everyone is eligible to be verified on WhatsApp. 

If you have been approved for a WhatsApp Business Account, you can apply for an Official Business Account. Unfortunately, not all accounts get approved to receive the green badge. But, this doesn’t mean that you shouldn’t try to apply for it. 

That said, here are some pre-requisites you have to fulfill:

To add on, if your business is dealing with the products or services mentioned below, you are not eligible to integrate with a WhatsApp Business Platform. Without the WhatsApp Business Platform, you can’t apply to get the green tick.

  • Drugs
  • Tobacco items
  • Gambling businesses
  • Alcohol brands
  • Weapons and ammunition
  • Live animals
  • Adult product or services
  • Medical and healthcare products
  • Dating services
  • Cryptocurrencies

How can I apply for a green tick?

The entire process is relatively straightforward. Do take note that you would have to integrate with WhatsApp Business API and subsequently require assistance from a WhatsApp Business Solution Provider (BSP) to verify the WhatsApp Business account through the provider’s API.

Step 1: Create and verify your Facebook Business Manager Account

Log into Facebook Business Suite, click on ‘Settings’ then ‘More Business Settings’. Once you’re directed to a new page, click on ‘Security Center’. 

Verify your business details by adding your phone number, legal business name, and address. Please note that for verification, you need to submit a bank statement with address or other documents as stated by Facebook. The verification process can take anywhere between 2 to 45 days. 

For more information about the verification process, check out Facebook’s help article.

Step 2: Get in touch with a WhatsApp Business Solution Provider

There are several WhatsApp BSPs out there that can help you apply for the green tick. These BSPs have the authority granted by WhatsApp to review your business credentials and hence, can assist you in verifying your Business Account.

💡 Looking for a WhatsApp BSP? Check out our article: Top 18 Twilio Alternatives: WhatsApp Business Solution Providers

Step 3: Submit business details to the BSP

Details such as registered business name, address, email, contact number, business manager ID and more will be required by the BSP. You can retrieve them from your Facebook Business Manager account. 

Once you’ve submitted all your details, your BSP will work on getting your account verified. This can take up to a month, depending on which BSP you choose. 

Do note that if your application to be verified has been rejected, you can re-apply only after a 3-month cooldown. There is no option to appeal and WhatsApp has all the rights in granting an officially verified badge for the WhatsApp Business Account.

Best practices to get approved for a green tick

There are some things you can do to increase your chances of getting approved for a Whatsapp Official Business Account: 

  • Make sure your business has been verified on Facebook and you have 2 Factor Authentication (2FA) set up
  • Use a business email address like xyz@novochat.co instead of a webmail email such as xyz@gmail.com
  • Make sure your display name adheres to WhatsApp’s guidelines for display names
  • Have some ad spend in your Facebook Business Ad Account
  • Grow your Facebook/Instagram following to at least about 10k likes/followers to indicate brand awareness
  • Have a detailed Wikipedia article or be featured in multiple news sources to prove that your business is well-known

Conclusion

And that’s it! We hope that this article has given you deeper insight into what a WhatsApp green tick is and how you can apply for it.

Getting the green tick on WhatsApp Business is easy, but not every business gets approved. After all, the small green badge can do wonders for businesses and every brand would want to proudly show it off — which just isn’t possible.

Don’t be disheartened though! Not having the green tick doesn’t make your business any less legitimate, it could simply mean your business isn’t well established enough to be verified, yet. 😉

Try NovoChat for free! 🚀

An e-commerce chat marketing platform to grow your sales. 

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