This is the first and most important step you should take when recovering abandoned carts.
Sending the same cart recovery message to all shoppers won’t prove to be effective. After all, each shopper has different needs and isn’t there for the same reason.
That said, group your shoppers according to specific data such as their interests, shopping frequencies, cart values, and even website behaviors. All this information helps you to craft a personalized message and speak to your customers contextually, which increases the likelihood of them returning to your site and checking out.