Ease-of-use is arguably one of the most important factors you should look for when finding software for your e-commerce business.
You don’t want to be spending too much time setting up, learning how to use it, or worse — even hiring someone to help you fix it because it’s too complex. 😩
Although both software aren’t overly complicated, Klaviyo’s interface is simple to use. All the features and functions are clearly divided into various tabs and can be seen at a glance. Furthermore, there are simple instructions to guide you through.
Although some user reviews have stated that Klaviyo has a steep learning curve for its email and editing tools, it’s the more user-friendly one out of the two.
Some ActiveCampaign features run co-dependently, meaning that you’d have to set up a feature before the other can function. For less tech-savvy users, this can hinder productivity and slow down your tasks.
✏️ Which is better: Klaviyo