8 Useful Facebook Marketing Tips For Your E-commerce Business

Facebook is a goldmine for e-commerce businesses. Find out how you can market your business on Facebook with these 8 tips!
 Nick Caminade
Nick Caminade

Outreach specialist

Reading time: 5 minutes

It’s no surprise that Facebook is a goldmine for e-commerce businesses. It is the most used social media platform with 2.93 billion monthly active users in 2022. This makes it an excellent channel to promote and market your business to generate leads

But, while many businesses are thriving on this social media platform, it’s not as simple as creating a Facebook profile and sharing marketing material. There’s much more to it.

In this blog post, we’ll go over 8 of the best tips for using Facebook to achieve success for your e-commerce business!

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Contents

1. Market on Messenger

1.3 billion people use Messenger every month to communicate. Also, click-through and open rates can reach up to 88% and 56% respectively. This is a great opportunity for you to communicate with your customers and even sell your products via Messenger! 

Also known as Messenger marketing, you interact with your customers by sending them marketing messages such as images, videos, or GIFs. Some messages can include promotional messages, reminders, and even store updates. You can also communicate with your customers through live chat and chatbots. 

To get started with Messenger marketing, you can easily set up a free account with NovoChat. 

All you have to do is:

  1. Sign up with NovoChat and create a workspace.
  2. Connect your Facebook Messenger account.
  3. Add your contacts to NovoChat.
  4. Start chatting with your customers!

2. Improve your Facebook profile page

Aside from creating a Facebook business page, which should be the first step you take when deciding to market on Facebook, you should ensure that your profile is optimized

That’s because when a customer searches for you on Facebook, the first thing they’ll come across would be your profile. 

That said, include important information such as your website URL, social media connections, contact information, and a description of your business. Create an eye-catching banner for your Facebook cover image and use your logo as your profile photo.

Another way to optimize your page is to select a vanity URL. This is a one-of-a-kind web address that you can use instead of the long, random string of digits assigned by Facebook by default. 

Your vanity URL should consist of your brand name to make it more recognizable and improve your search ranking.

3. Have a content schedule

An effective Facebook marketing plan necessitates the regular posting of content. By sharing valuable content with your audience, you can create a strong connection with them and keep them engaged. 

In addition, regular posting can help improve your brand’s visibility online and boost traffic to your website. 

It’s recommended that you publish content at least 3 times a week. According to Hubspot’s study, when pages with less than 10,000 followers are updated more than once a day, engagement per post dropped by half.

Also, when creating Facebook content, use keywords that potential customers will search for. This will help your content show up in relevant search results and improve your odds of getting leads. To find the right keywords, use a tool like Google AdWords Keyword Planner. 

4. Post relevant content

Yes, we mentioned in the point above that you should post on Facebook regularly — but you shouldn’t upload any random content just for the sake of it.

Quality over quantity!

To maximize your results, you have to craft each post with a specific goal in mind. Do you want your viewers to click on your blog post? Do you want them to purchase your product? Is this post just for education purposes?

Try to relate to your customers when creating content. Also, keep your posts highly visual so that your product sells itself. Use gifs, memes, videos, or catchy phrases to capture your customers’ attention and encourage them to learn more about your business. 

Additionally, if you have long-form YouTube videos, you can convert your YouTube videos into shorts and publish them on your Facebook page. After all, video content consumption is expected to account for 82% of internet traffic, and video content receives 135% higher engagement on Facebook than static images.

5. Build a community

Facebook Groups provide a convenient opportunity for businesses to connect with their customers in an informal setting. 

However, not all businesses can profit from forming a group. Do consider if your target audience requires this and what type of conversations or topics will pique their interest. 

There are three main types of groups on Facebook: closed, secret, and public. Each type of group has its advantages and disadvantages, so it’s imperative to choose the right type for your business. 

A closed group is best suited for businesses that want to create a community around their products or services. Closed groups allow only members to see the content inside the group. This is a smart way to build trust with your customers and keep them informed about upcoming launches, sales, and other news. 

By creating a Facebook Group centered around your customers’ interests, you can build brand loyalty and give your customers a place to share their thoughts and ideas about your products or services. 

6. Optimize ads with boosted posts

Using boosted posts is a smart way to get started. Boosted posts are simply posts that you have already created that you want to promote heavily on Facebook. 

You can target a certain demographic and ensure that your ad reaches as many people as possible by promoting a post. Boosting a post can also help to increase engagement on your page and grow your audience. 

For example, if you create two ads and give each one a $50 boost, you will discover which ad produced more impressions and engagement. This information can be used to build a Facebook ad in Ads Manager with their conversion target. 

However, rather than creating a new ad, you can use the same ad as your creative, complete with likes, comments, and shares. A conversion-oriented ad is more effective than one that is deployed on a new website.

7. Sell directly on Facebook

Facebook isn’t just subjected to only heavy brand marketing with ads and content. You can also sell your products directly within Facebook itself.

To do this, simply add a Shop to your Facebook page. Here are the steps to add a Shop:

  1. Go to the ‘Create Your Shop’ page and click ‘Next’
  2. Choose one of the three checkout methods. Click ‘Next’.
  3. Choose your Facebook Page.
  4. Select your Meta Business Manager account.
  5. Select the catalog you want to use for your shop and click ‘Next’.
  6. Look over your shop details, review and agree to the Seller Agreement and click ‘Finish Setup’.

And you’re done! 

If you’re already using e-commerce platforms like Shopify or BigCommerce, you can create your Shop easily by importing and syncing your products. Click ‘Sync a partner platform’ on the right-hand side and follow the link to your partner website to complete the setup.

8. Set up retargeting ads

Retargeting ads are great because of how highly targeted they are. You’re targeting web visitors based on their past behavior on your website — this could be the amount of time they spent on your page, the number of pages visited, and even when they abandon their carts

Because of the nature of remarketing ads, they are 76% more likely to be clicked as compared to regular display ads. 

That said, set up retargeting ads to present customers with the items they were looking at on your site. This reminds and gives them the extra push needed to continue browsing your site or add the items to their shopping cart. 

Use Facebook to drive traffic today

And there you have it! 8 Facebook marketing tips to grow your traffic and boost visibility for your e-commerce business!

No matter what type of business you run in the e-commerce space, generating leads and growing your customer base is essential for success. 

Facebook is one of the most prominent social media sites in the world, and you’d be missing out on lots of opportunities if you didn’t market your business on Facebook.

Don’t overlook the importance of Facebook marketing in reaching potential customers. Get started with any one of these tips we shared and watch your customer base grow!

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