21 January 2022

Does Klaviyo Support Automated WhatsApp Campaigns?

Klaviyo is a popular SMS and email automation solution in the e-commerce space. But does it support automated WhatsApp campaigns?

Faye Chong

Content Marketing Lead

Reading time: 2 minutes

Klaviyo is one of the more popular SMS and email automation solutions in the market. It boasts several powerful features to support e-commerce businesses in engaging their customers, growing their business, and driving more sales.

But one of the most common questions asked is: Does Klaviyo support automated WhatsApp campaigns?

This comes as no surprise as WhatsApp is the most used instant messaging app, with over 2 billion active users worldwide and 100 billion messages sent daily. Many users would want to know if a major player like Klaviyo integrates with WhatsApp Business and automates WhatsApp messages.

In this article, we’ll clear your doubts about whether Klaviyo supports WhatsApp automation!

Does Klaviyo support automated WhatsApp messages?

No, Klaviyo does not support automated WhatsApp messages. As the platform is designed specifically for SMS marketing, you can only send text messages and Multimedia Messaging Service (MMS).

However, Klaiviyo does support automated text messages, meaning you can still automatically send marketing and promotional messages, just through text and not WhatsApp (or other messaging platforms).

The team at Klaviyo has put together a useful help article on SMS flows and how you can implement them using Klaviyo.

If you’re looking for WhatsApp automation, you need a tool like NovoChat! Using NovoChat, you can automate your WhatsApp marketing by creating automation triggers for different purposes — abandoned cart reminders, order confirmations, shipping updates, and more.

Looking for the perfect tool that supports automated WhatsApp campaigns?

NovoChat is built for e-commerce businesses. Automate messages on WhatsApp, broadcast WhatsApp campaigns, and conduct multi-agent customer support all on one platform.

How to set up WhatsApp automation on Klaviyo

Since Klaviyo does not integrate WhatsApp, there is no official way to do so. However, you can still do so via third-party apps, such as Zapier, that offer WhatsApp to Klaviyo connection.

Do take note that this method might require some coding knowledge involved or getting a developer to help you set it up if you do not wish to go through third-party apps.