A press testimonial is very similar to an influencer testimonial. It is a significant accomplishment to have your company mentioned in the news, particularly when the coverage is positive.
Being mentioned in the news these days means that your company’s product or service will be exposed to a potential audience of millions of people, which can significantly boost your brand’s awareness.
The majority of the time, these kinds of testimonials take the form of reviews of particular products or services, such as movies or restaurants.
It’s possible that besides traditional platforms like newspapers and magazines, a well-known website, a social media group, an online video channel, or some other form of emergent media could also serve as a source for a press testimonial.
There’s no fixed template for a press testimonial since every publication has its own style of covering it. However, if you are making a request, here’s something you can try:
“Dear [person to contact at the publication or media group],
I have always enjoyed the work that you produce. I wanted to get in touch with you regarding your review column, [name of column or spot].
I’ve been running [kind of business] for [a number of years], and my staff and I take a lot of pride in the work that we produce. Our clients are extremely satisfied with the work that we do, and we would be grateful if your reviewers could give us a shot.
We at [name of the company] would be overjoyed at the opportunity to be featured in [name of the review spot]. Let me know what we can do to make this happen.”