A call-to-action (CTA) is the most essential piece of the puzzle that puts the whole image together. If you don’t get it right, all your efforts are in vain.
So, think twice before you write and publish your CTA. We suggest you follow these steps:
- Ensure that it is short and easy to understand
- Use terms that create scarcity and urgency (e.g. ‘Call now before it’s gone’, ‘Get your lifetime deal now’, etc)
- Ensure that it sounds friendly instead of imperative
- Remind the people what’s in it for them
If you’re having trouble coming up with a good CTA, you can consider hiring an essay writer to design this primary message. You can then conduct A/B testing to see which CTA drives the most clicks to WhatsApp.