According to Baymard Institute, a web research company, 69.8% of online shopping carts are abandoned.
Abandoned carts are a daily occurrence. It could be caused be by a ton of factors that aren’t within your control, such as customers getting distracted by work, having to attend a sudden meeting, or they could have simply forgotten about it.
While it’s difficult to completely eliminate cart abandonment, you can use chat marketing to recover abandoned carts. Simply send a message to your customers to remind them about the items left in their cart to prompt them to make a purchase.
You can even offer an exclusive discount code to further encourage them to cart out their items.