8 Best Bulk WhatsApp Marketing Software You Should Use

Looking for the best bulk WhatsApp marketing software? We discuss the basic features, functions, and pricing to help you decide which is the best for you.
Faye Chong
Faye Chong

Content Marketing Lead

Reading time: 6 minutes

WhatsApp is more than just a messaging app to communicate with family and friends. Many businesses are also using WhatsApp to market their business and engage with their customers on a more personal level. 

After all, with such a large user base, not making full use of this platform would be a wasted opportunity! 

But with so many options available, choosing one that suits your business needs can be a daunting task. We’re talking about hundreds of WhatsApp marketing software with similar features and functions 😲

How then can you decide which software is the one?

Fret not because we compiled a list of the top 8 WhatsApp marketing software to help you in your decision-making process! 👇

Contents

What makes the best bulk WhatsApp marketing software?

Broadcast messaging

The main point of this article is to find a software that allows you to send bulk WhatsApp messages.

After all, if you’re trying to market your business, the point is that you want to get the word across to as many people as possible. And fast. 

That said, you should look for a WhatsApp marketing software that offers broadcasting capabilities. This means that you can send bulk WhatsApp messages to your customers that will appear to be an individual message from you. 

However, one thing worth noting is that if you use WhatsApp Business API, you can only broadcast messages through approved template messages.

WhatsApp automation capabilities

Good WhatsApp marketing software should have automation capabilities to help you automatically send messages to your customers. 

Automating WhatsApp messages can help to eliminate human error, increase productivity, and send more timely messages. While we won’t go into the details of the benefits here, WhatsApp automation is essential to help your business grow quickly.

With that said, some automated messages you can send include abandoned cart recovery, order updates, and shipping information. These messages will automatically be triggered based on the data synced from your website. 

WhatsApp virtual numbers

When you sign up for a WhatsApp Business account, you’d have to register your personal phone number before setting up your business profile, detailing your business and type of industry, and getting started with connecting to your customers.

However, some businesses would prefer to keep their own mobile number private and instead opt for a temporary number.

That said, the best WhatsApp Business providers should offer virtual numbers for WhatsApp so that you can protect your privacy and anonymity. Purchasing a virtual number still gives you credibility without the worry of getting an influx of messages on your personal device. 

Furthermore, using virtual numbers for WhatsApp makes it much easier to send message broadcasts and automation using a verified number so that you don’t get flagged for spam by your customers. 

Message scheduling

Good WhatsApp marketing software should allow you to schedule messages ahead of time and send them later. 

This allows you to send messages at the perfect time to optimize the open rates and improve conversions. Furthermore, having the message scheduling option means you won’t be scrambling to come up with the content of the messages right before you’re supposed to send them!

Reporting and analytics

Advanced metrics help businesses keep track of important chat marketing metrics such as the number of messages sent, messages opened, and revenue generated. 

Such information can give you a better understanding of which message campaigns and content drive more engagement and conversions for your business. 

By having such valuable information at your fingertips, you can better manage your overarching WhatsApp marketing efforts.

The 8 best bulk WhatsApp marketing software

Ameyo

Ameyo is a cloud customer engagement platform for businesses to engage their customers through a variety of channels. Ameyo offers services for WhatsApp Business API, including the entire account application and onboarding process of acquiring a WhatsApp Business API account. 

Other than the standard features of encryption, in-app messaging features, and semi-automated messages, Ameyo also offers a dashboard that offers insights for message monitoring. 

Broadcast messaging: Yes, but only WhatsApp approved templates

WhatsApp Automation capabilities: No

WhatsApp virtual numbers: Yes

Message scheduling: No

Reporting and analytics: Yes

Pricing: Request for a quote

MessageBird

MessageBird is a communications platform-as-a-service (CPaaS) solution that offers omnichannel communication on a cloud platform. Its unified portal allows businesses to track all interactions with customers and easily view customer data.

It supports the use of WhatsApp Business API to integrate the MessageBird system with your business software, and also a native centralized inbox and flow builder for your team to directly access message conversations.


Broadcast messaging: Yes, but only WhatsApp approved templates

WhatsApp Automation capabilities: Yes

WhatsApp virtual numbers: No

Message scheduling: No

Reporting and analytics: Yes

Pricing: From $0.005 per WhatsApp message, plus monthly plans – Startup: Free, Pro: $50, Pro Plus: $150, Custom: Request for a quote

NovoChat

NovoChat is a chat marketing solution designed specifically for small and medium e-commerce businesses. NovoChat enables businesses to conduct multi-agent customer support across WhatsApp, Messenger, Telegram, and LINE through a shared inbox and website widget

The software’s broadcast messaging feature bypasses all strict WhatsApp guidelines, such as the 24-hour session window, 256 recipient limit, and template rules. You can also send personalized messages in bulk by simply uploading a CSV. file of your contacts and adding custom placeholders.

Furthermore, its WhatsApp automation feature triggers automated messages based on Shopify data. Some messages you can send include abandoned cart recovery, order confirmations, and shipping updates.


Broadcast messaging: Yes

WhatsApp Automation capabilities: Yes

WhatsApp virtual numbers: Yes

Message scheduling: Yes

Reporting and analytics: Yes

Pricing: Solo: $7, Starter: $20, Pro: $60, Business: $200

Twilio

Twilio is ​​one of the most popular cloud CPaaS solutions in the market that enables business communications through the use of API. 

It is a well-known WhatsApp Business Service Provider (BSP) that makes it a powerful option for larger businesses to seamlessly integrate WhatsApp to expand their communication needs. 

The software follows a pay-as-you-go pricing, charging you only for the use of WhatsApp API if you choose to only adopt that solution from them. 


Broadcast messaging: Yes, but only WhatsApp approved templates

WhatsApp Automation capabilities: No

WhatsApp virtual numbers: Yes

Message scheduling: No

Reporting and analytics: Yes

Pricing: From $0.05

WebEngage

WebEngage is a customer engagement platform that allows you to send automated WhatsApp messages through a third-party WhatsApp BSP. Even though you integrate to a separate WhatsApp BSP, it can be done in 2 simple steps. 

Automate transactional updates, promotional messages, and account updates through WhatsApp to drive engagement. Have 2-way conversations with your customers and provide excellent customer support. 


Broadcast messaging: Yes, but only WhatsApp approved templates

WhatsApp Automation capabilities: Yes

WhatsApp virtual numbers: Yes

Message scheduling: Yes

Reporting and analytics: Yes

Pricing: Request for a quote

WhatSender

WhatSender is a WhatsApp marketing software that lets you send messages in bulk. You can broadcast messages such as greetings, promotional offers, or marketing content. With WhatSender, you can send messages from a computer or a laptop. 

There are several ways you can import contacts in bulk — by uploading CSV or TXT files, or just by copying and pasting. WhatSender also allows you to create multiple variations of any message to be sent across different target groups with any chance of spamming.


Broadcast messaging: Yes

WhatsApp Automation capabilities: No

WhatsApp virtual numbers: Yes

Message scheduling: Yes

Reporting and analytics: No

Pricing: Classic: $3, Annual Package: $19.95

Whatso Bulk WhatsApp Sender

Whatso is one of the leading names among the bulk WhatsApp sender software. It has an anti-blocking technology that helps you send a large number of messages without getting your account blocked. 

It is also open-source software so you can modify the code to suit your business needs after purchasing the application.

Broadcast messaging: Yes

WhatsApp Automation capabilities: No

WhatsApp virtual numbers: Yes

Message scheduling: Yes

Reporting and analytics: No

Pricing: Standard: $39 / yearly, Professional: $49 / lifetime, Enterprise: $69 / lifetime

Zoko

Zoko acts as a central hub for all your WhatsApp communication for your Sales, Marketing, and Customer Support teams. Through Zoko, you can apply for a WhatsApp Business API account, which qualifies you for the verified green tick

With Zoko, you can create WhatsApp chatbots where users can respond to bot messages with specific keywords to get the desired information. You can also send WhatsApp messages with response buttons that allow customers to interact with the message.

Broadcast messaging: Yes, but only WhatsApp approved templates

WhatsApp Automation capabilities: Yes

WhatsApp virtual numbers: Yes

Message scheduling: No

Reporting and analytics: Yes

Pricing: Starter: From $34.99, Team: From $54.99, Pro: From $109.99, Business: From $219.99

Which bulk WhatsApp marketing software is for you?

There we have the 8 best bulk WhatsApp marketing software! 

We hope that this article has given you a better understanding of the bulk WhatsApp marketing software available so you can make a more informed decision.

Are you still wondering which you should choose? 🤔🤔🤔

Well, if you’re looking for an all-rounded WhatsApp marketing software for your e-commerce business, NovoChat would be the ideal solution for you. With supporting features like its deep integration to Shopify, multichannel chat widget, and shared inbox, you’re well equipped with all that you need to market your business on WhatsApp.

On the other hand, if you’re only focusing on bulk WhatsApp messaging for your business and don’t need (or want to pay for) other features, Whatso would make a great option with its anti-blocking technology.

Whichever software you decide to choose in the end, always follow WhatsApp broadcast best practices to avoid getting banned and being flagged by your customers as spam. After all, you wouldn’t want to lose customers just for trying to reach and engage them in the first place. 😩

Take a deeper look into NovoChat and its features to see how it supports the WhatsApp business communications needs of small to medium-sized e-commerce businesses! 👇 

Try NovoChat for free! 🚀

An e-commerce chat marketing platform to grow your sales. 

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