Attentive VS PostScript: In-Depth Analysis & Review

In your search for SMS marketing software, you would have come across Attentive and PostScript. In this Attentive vs PostScript debate, let's decide which is better for your business!
Faye Chong
Faye Chong

Content Marketing Lead

Reading time: 5 minutes

With about 3.8 billion people owning a smartphone, it doesn’t come as a surprise that SMS has a 98% open rate. Furthermore, 60% of customers read texts within 1 to 5 minutes after receiving them.

These numbers have quickly made SMS marketing one of the most affordable and rewarding ways to increase conversions and bring in sales. 

The good news is — incorporating SMS marketing into your current strategy isn’t difficult with so many software out there that make the process a breeze. The bad news is, which SMS software is the right one for your business? 🥲

To help you in your decision-making process, we’ll look at two popular software in the SMS marketing space: Attentive and PostScript. Let’s dive right in!

Contents

What is Attentive?

Attentive is a personalized mobile messaging platform for e-commerce businesses. Using real-time behavioral data, Attentive automatically sends engaging text messages to your customers to drive more revenue. 

With Attentive, you can create two-tap sign-up forms that convert site visitors into SMS and email subscribers and also segment your customers to send them more targeted messaging.

What is PostScript?

PostScript is an SMS marketing platform for e-commerce businesses. With PostScript, you can grow your subscriber list, create targeted text marketing campaigns using Shopify data, and have two-way communication with your customers. 

You can also send text marketing automation such as abandoned cart recovery, shipping notifications, welcome series, and loyalty offers.

Attentive VS PostScript

Although both software are pretty similar on the surface, there are still differences that set them apart. Here are the factors that we took into consideration when comparing the two:

  • Ease of use: If it is easy to use and doesn’t take a long time to set up
  • E-commerce viability: If it works well to support your e-commerce store
  • Integration options: If it integrates with other tools to support your business processes
  • Analytics: If it provides advanced analytics to help you monitor trends and performance metrics
  • Customer service and support: If it provides efficient customer support, support channels, help documents, and knowledge centers

Ease of Use

It’s important that software are easy and straightforward to set up so that it doesn’t take up too much of the user’s time.

That said, both software aren’t complex to use at all and have user-friendly interfaces. On PostScript’s dashboard, all features and functions are clearly divided and labeled into various tabs, which can be seen at a glance. You most likely won’t find yourself scratching your head trying to find what you need.

Similarly, Attentive has an intuitive interface and is pretty straightforward to use. With a host of resources available to assist you, you shouldn’t experience any frustration when setting up the software. 


✏️ Which is better: Tie — Both are straightforward and easy to use regardless of your level of experience.

E-commerce viability

Since both software are SMS marketing platforms built for e-commerce businesses, we had to compare the e-commerce viability of each of them.

Both Attentive and PostScript have powerful features to support e-commerce businesses, such as:

  • Automatic replies
  • Reporting and statistics
  • Bulk SMS
  • Two-way text messaging
  • Text scheduler

However, we’re handing the crown to Attentive because of their highly customizable and personalized sign-up units. This nifty feature is basically promotional material you can deliver to your customers to drive more sales. 

It’s in-built design editor allows you to customize your sign-up units to fit the theme of your brand. Furthermore, you can set display rules to decide placement, timers, and delays. 


✏️ Which is better: Attentive

Integration options

Aside from integrating with e-commerce platforms, it’s important that SMS marketing software integrate with other tools to automate sales processes and reduce your reps’ workload.

This includes integrating with customer relationship management (CRM) software, email marketing software, and customer helpdesks to save you a lot of time doing manual work.

Both software offer a long list of integrations, offering tools from loyalty programs to customer support. It’s a tough fight, but Attentive has slightly more options at 32 integrations compared to PostScript with 30. 

With that, Attentive emerges the winner for providing their users with more options to integrate with their current marketing stack. After all, having more choices helps you cater to different users with different needs.


✏️ Which is better: Attentive

Analytics

Advanced data and reporting are extremely important when it comes to optimizing your SMS marketing campaigns. Having analytics built into your software can save you hours figuring out what’s going right or wrong. 

Although both software provide reporting and analytics capabilities, user reviews have stated that Attentive provides more granular data and user-friendly reporting. You can view the data from a selected date range, from your automated messages, and even from individual conversations.


✏️ Which is better: Attentive

Customer service

Customer service and support can make or break a business.

That’s why it’s important for companies to have reliable and effective support when it comes to setting up software. This enables customers to easily onboard and get their business processes up and running without wasting time

According to reviews from G2 and Capterra, both software offer fantastic support for their users. There have been little to no complaints as customer support is always reachable and helpful. 


✏️ Which is better: Tie — Both software offer great customer support from attentive reps. 

So, which is better for your business?

In this Attentive vs PostScript debate, which software emerged as the winner?

Deciding between these two SMS marketing platforms is challenging. They’re both superior in the SMS marketing space and provide full-fledged features to support your e-commerce business.

Although there’s a clear winner when comparing the factors listed above, it still depends on your business needs and how each software can fulfill those requirements.

Attentive would be a better choice if you’re more focused on driving sign-ups and growing your subscriber list — the software’s two-tap sign-up units can easily help you achieve that.

On the other hand, PostScript would be more useful if your core focus is keeping customers engaged with your business activities. ​​​​Since PostScript is low-cost and mass scale, you can reach more customers in less time, though with fewer design options when compared to Attentive. 

We hope that this list has helped you gain a better understanding of each platform and what it has to offer. Remember, there is no one-size-fits-all solution for an e-commerce business, and your specific needs will determine the best platform for you.

Try NovoChat for free! 🚀

An e-commerce chat marketing platform to grow your sales. 

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