Top 13 Shopify Marketing Automation Apps: Comparison and Reviews

Marketing automation brings about a ton of benefits by automating marketing activities. You leverage various tools to streamline and automate repetitive tasks such as lead generation, email marketing, lead nurturing, and many more.

This, in turn, helps businesses to improve customer service, generate more sales, and even encourage repeat purchases. 

That said, we went through 13 Shopify marketing automation apps to help you find the best one for your e-commerce business. Let’s get started!👇

Key features that a marketing automation app should have

  • Easy to set up: The app should be easy to install and set up.
  • Integration options: The app should allow you to integrate with several apps in your marketing stack. 
  • Pre-built templates: The app should offer pre-built templates so that you don’t have to start from scratch.

Top 13 marketing automation apps for Shopify

1. AC Email Marketing Automation by ActiveCampaign

⭐ 4.5 (363 reviews)

ActiveCampaign is one of the most well-known marketing automation platforms in the market. ActiveCampaign gives you the tools that you need to automate revenue-driving activities through powerful email campaigns, signup forms, SMS messages, email automation, and more. 

Select from hundreds of pre-built marketing automation such as the Abandoned Cart and Welcome Series so you don’t have to start from scratch. You can also integrate with several tools such as Facebook, ShipStation, and Judge.me.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Over 850 integration options

Pricing: Free + Paid Plans Available

Plans: $15/month (Lite), $70/month (Plus), $159/month (Professional)

🔗 Shopify link

2. OrderlyEmails: Email Templates by FORSBERG+two ApS

⭐ 5.0 (639 reviews)

OrderlyEmails is an email design tool that helps you customize each email template sent from your Shopify store. With this app, you can easily design professional email templates in 3 steps starting from selecting your email design from their available themes, customizing your email template designs, and sending them. 

Their email templates are also specifically built for Shopify stores, so they support things like multi-currency, product options, and much more. 

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Pre-made translations for 18+ languages

Pricing: $49 per theme

🔗 Shopify link

3. SMS Marketing Automation by MessageMedia

⭐ 4.8 (11 reviews)

MessageMedia’s SMS marketing automation platform adds SMS into your marketing strategy to reach your audience on their mobile devices. Send back-in-stock notifications and updates, abandoned cart reminders, and grow your SMS list.

You can send and receive text messages globally, personalize messages with merge fields, and schedule campaigns to maximize open rates.

Easy to set up: ✔️

Integration options: ❌

Pre-built templates: ❌

🔥 Special Feature: Send and receive text messages globally

Pricing: Pay-as-you-go pricing

🔗 Shopify link

4. WhatsApp Button & Broadcast by NovoChat

⭐ 0 (0 reviews)

NovoChat is a chat marketing platform built for e-commerce businesses. With this app, you can send targeted WhatsApp messages in bulk, drive more sales with WhatsApp automation, and capture more leads with a WhatsApp chat button.

Create automated WhatsApp flows such as abandoned cart reminders, order confirmations, shipment updates, and more. Furthermore, the app offers pre-built templates for each WhatsApp automation so you don’t have to start from scratch.

With NovoChat, you can also add a WhatsApp button to your website to communicate with web visitors, market your products, and grow your subscriber list.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Create WhatsApp automation flows

Pricing: Free + Paid Plans Available

Plans: $9/month (750 messages), $25/month (3,000 messages), $75/month (9,000 messages)

🔗 Shopify link

5. Omnisend Email Marketing & SMS by Omnisend

⭐ 4.6 (4049 reviews)

Omnisend is one of the highest-rated marketing automation apps on this list, with over 4000 reviews. This email and SMS marketing platform is the only marketing automation platform that has a G2 ease-of-use rating of 9.3, making it an extremely intuitive app.

Convert store visitors to shoppers with pre-built e-commerce automation such as cart abandonment, welcome emails, and reactivation emails. Easily create shoppable emails with its drag and drop functionality, ready-made responsive email templates, and dynamic coupon codes. 

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Drag and drop editor

Pricing: Free + Paid Plans Available

Plans: $16/month (Standard), $59/month (Pro) 

🔗 Shopify link

6. Klaviyo: Email Marketing & SMS by Klaviyo

⭐ 4.2 (1465 reviews)

Klaviyo is another popular app among e-commerce business owners. Klaviyo is a marketing platform that allows you to send personalized emails, SMS messages, signup forms, and more.

Send targeted messages at the click of a button and use unlimited data to personalize product recommendations and dynamic content. Automate your brand’s welcome series and abandoned cart messages easily with their pre-built automations. The app also has A/B testing so you can optimize your form copy to drive the biggest impact.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: A/B testing feature

Pricing: Free to install + Paid Plans Available

Plans: $20/month (Email), $5/month (SMS)

🔗 Shopify link

7. Wigzo ‑ Marketing Automation by Wigzo Technologies Pvt Ltd

⭐ 4.9 (22 reviews)

Wigzo is an all-in-one marketing automation app that allows you to track, analyze, and personalize your entire marketing strategy — including email, web push notifications, SMS, and more.

The app has a visual flow builder so you can build your customer journey easily. The app also has Facebook Messenger automation and broadcast so you can send messages to customers regarding abandoned cart reminders. 

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: All-in-one marketing automation platform

Pricing: Free + Paid Plans Available

Plans: $299/month (Starter),  $799/month (Growth), $1,499/month (Business)

🔗 Shopify link

8. Tobi. SMS Marketing Automation by TobiBots

⭐ 4.8 (686 reviews)

Tobi is another SMS remarketing tool that helps you drive more traffic to your online store and increase your sales. 

Set up automated SMS messages such as abandoned cart, promotional, customer win-back, and order delivery update text messages. Get access to reports such as the number of orders, customer spend, customer location, and more. This app integrates with SMS, SMS Automations, and ReConvert.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Multiple SMS marketing automation

Pricing: Free + Paid Plans Available

Plans: $29/month (Pro Flex) 

🔗 Shopify link

9. AVA Email Marketing,SMS,Popups by AVADA

⭐ 5.0 (345 reviews)

The team behind AVADA has built several other apps and is well known in the Shopify space.

This app lets you follow up and convert your customers via omnichannel marketing such as email marketing, SMS, push notifications, and WhatsApp. You can send several types of automation like abandoned cart recovery, welcome, post-purchase, and customer win-back messages. You can also segment your customers based on contact profile, shopping behavior, and order information.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Customer segmentation

Pricing: Free to install

🔗 Shopify link

10. Email, SMS & Loyalty Rewards by Marsello

⭐ 4.6 (320 reviews)

Marsello is an all-in-one marketing platform powered by Shopify eCommerce and POS to help you drive sales. 

The app helps you deliver a seamless omnichannel marketing experience through email, SMS, loyalty programs, email capture forms, and many more. You can send several types of email marketing automation such as welcome newsletter sign-ups, thank first-time customers, and recover abandoned carts. 

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: Able to send multiple types of email automation

Pricing: Free to install

🔗 Shopify link

11. WhatsApp & SMS Cart Recovery by Shipway

⭐ 4.9 (399 reviews)

Shipway lets you send instant SMS and Whatsapp messages for order updates, account creation, order fulfillment, and more. 

Recover abandoned carts through SMS or WhatsApp. The app creates unique shortened URLs for your tracking numbers and provides a custom sender ID. Using this app, you can send SMS notifications to over 200 countries .

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ❌

🔥 Special Feature: URL shortener

Pricing: Free to install

🔗 Shopify link

12. Drip: Email and SMS Marketing by Drip

⭐ 4.7 (60 reviews)

Drip is an email and SMS marketing automation for e-commerce businesses. Setting up Drip on Shopify will only take a few minutes. 

With Drip, easily target the right audience using pre-built or custom segments that update in real-time. With their pre-built welcome series, abandoned cart, and post-purchase playbooks, you can run the latest and greatest e-commerce email and SMS marketing campaigns in just a few clicks.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ✔️

🔥 Special Feature: E-commerce playbooks

Pricing: Subscription Only

Plans: $19/month

🔗 Shopify link

13. Consistent Cart ‑ Abandon Cart by CartKit

⭐ 4.7 (3585 reviews)

With over 3000 reviews and a 4.7-star rating, CartKit’s all-in-one multi-channel marketing solution is another highly reviewed app on this list. 

This app lets you send email notifications, abandoned cart reminders, cart syncing across devices, and many more. The app has a smart auto-stop feature that prevents you from sending cart abandonment emails even after a purchase has been made. It conducts a double-verification of customers’ orders before each and every email is sent.

Easy to set up: ✔️

Integration options: ✔️

Pre-built templates: ❌

🔥 Special Feature: Smart auto-stop feature

Pricing: Free + Paid Plans Available

Plans: $29/month (Standard), $99/month (Pro), $299/month (Enterprise)

🔗 Shopify link

So which should you use?

We hope that this article has given you a better understanding of some of the Shopify marketing automation apps out there.

So, which should you use? 🤔

If you’re looking for reliable all-in-one marketing automation apps, Omnisend Email Marketing & SMS by Omnisend and Consistent Cart ‑ Abandon Cart by CartKit are apps trusted by thousands of users. It’s not surprising to see why though — these apps have powerful features to support you in your marketing efforts. 

If you’re looking mainly for chat message marketing automation, WhatsApp Button & Broadcast by NovoChat is an app you should consider using. With its WhatsApp automation, message broadcasting, and advanced analytics, the app will support your chat marketing efforts. 

We hope that this list of 13 marketing automation apps for Shopify has helped you narrow down your search in choosing the most suitable one for your business!

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