Top 17 Shopify Analytics Apps: Comparison and Reviews

Whether it be for sales, marketing, and customer demographics, the importance of effective analytics should never be underestimated.

Being able to easily see information like which products sold best during which season or how effective the campaign was can be the difference between failure and success.

Shopify offers a range of analytics apps that can easily integrate into your store to provide you with the insights you need to steer your store to success.

With so many options available, we did the legwork for you and dove into each app’s features and overall effectiveness until we determined the top 16 analytics apps for Shopify. 👇

Key features that an analytics app should have

User-Friendly UI: The best apps should offer an easy-to-use user interface that even a beginner can handle.
Data Exports: The ability to export specific data whenever needed is crucial to successful business management.
Comprehensive Filters: This feature ensures you only see and export the data that you need or currently want to focus on.
Automated Reporting: The top apps should generate reports at set intervals, ensuring you always have that necessary data on hand.

Top 17 Analytics apps for Shopify

1. Report Pundit by Estore Automate

⭐ 5.0 (724 reviews)

Report Pundit can easily be described as the most comprehensive analytics app for Shopify.

With features ranging from custom filters, automated reporting, and impressive meta field setup, Report Pundit is a fantastic solution for those who need to save time.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Bank Deposit Reconciliation

Pricing: Free + Paid Plans Available

Plans: $9 (Basic), $19/m (Shopify), $35/m (Advanced)

🔗 Shopify link

2. Reveal by Omniconvert

⭐ 5.0 (92 reviews)

Reveal is a customer data platform that helps you monitor and analyze customer behavior across different channels. By using the RFM model, this app helps you segment your customers into different groups based on their buying patterns.

From the customer data gathered by Reveal, you can predict your customer’s buying activity, create personalized offers, and also build custom audiences for targeting and retargeting.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Facebook Ads Integration

Pricing: Free + Paid Plans Available

Plans: $99/m (Grow), $299/m (Scale)

🔗 Shopify link

3. TrueProfit by OneCommerce

⭐ 4.9 (137 reviews)

TrueProfit is an app that lives up to its name – showing you your true profits and losses so you can make data-driven decisions and improve your business’s performance.

This powerful app helps auto-track all your business’ essential metrics, from profit, COGS, Shipping, Transaction, Handling, Custom costs to ad metrics, product metrics, and even customer LTV. Plus, there’s a mobile app for iOS and Android to stay updated with the data wherever you go!

User-Friendly UI: ✔

Data Exports: ✔

Comprehensive Filters: ✔

Automated Reporting: ✔

🔥 Special Feature: real-time profit tracking for individual stores & all stores combined

Pricing: Subscription only

Plan: $19.95/m (Basic), $39/m (Advanced), $69/m (Ultimate)

🔗 Shopify link

4. Lifetimely: Profit and LTV by Lifetimely.io

⭐ 5.0 (291 reviews)

Lifetimely offers what they refer to as actionable analytics — and based on our observations, this is no exaggeration.

The metrics and reporting options, including lifetime value (LTV) and real-time profit measurement, are all on point. The app even offers suggestions as to what actions you should take based on the data.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: AI-Generated Predictions

Pricing: Subscription Only

Plans: $19/m (Basic), $49/m (Pro), $99/m (Plus)

🔗 Shopify link

5. Analyzify by Solverhood

⭐ 5.0 (75 reviews)

Analyzify is compatible with Google Analytics 4 and Universal Analytics. With Analyzify, you can setup Google Tag Manager and complex dataLayers, channel grouping and funnels, as well as advanced custom dimensions.

The app also offers integrations with Facebook Pixel, Google Ads, and Criteo. With easy exporting and accurate predictive technology, you cannot go wrong with Analyzify.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Google Tag Manager Container

Pricing: One Time Fee – $179

🔗 Shopify link

6. Report Toaster by Cloudlab

⭐ 5.0 (56 reviews)

This app gives you in-depth insight into your business performance. And, Report Toaster is free, which is surprising when you consider the number of features you get.

There are over 80 pre-built reports to allow you to view custom reports easily. You can also filter your information based on virtually any customer or sales data you can imagine.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Tracks Customer Journey

Pricing: Free

🔗 Shopify link

7. Segments Analytics by Tresl Inc

⭐ 5.0 (39 reviews)

Built by actual data scientists, Segments Analytics is backed by a team of developers who have a true passion for analytics.

Features such as churn red flags, customer behavior analysis, and an impressive list of integrations all make this app worthy of the top analytics apps for Shopify list.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Advanced Business Intelligence

Pricing: Free + Paid Plans Available

Plans: $79/m (Small business), $239/m (Growth), $849/m (Unlimited)

🔗 Shopify link

8. RetentionX Analytics by RetentionX

⭐ 5.0 (16 reviews)

RetentionX offers an exciting array of options, one of the most eye-catching being its ability to integrate with multiple stores without getting any information mixed up.

They offer a multitude of filters, and all data collection has a neat testing function that allows you to get a feel for what you are working with.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Auto Delete Test Data

Pricing: Subscription Only

Plans: $79/m (Lite), $179/m (Standard), $399/m (Advanced)

🔗 Shopify link

9. Polar Analytics by Polar Analytics

⭐ 5.0 (15 reviews)

Offering a host of additional data connectors, Polar Analytics has an option for just about any type of business.

With no limits on the number of users, you can easily have your staff access your dashboard to view the data as well. Besides, the app offers several integrations for TikTok Ads, Snapchat Ads, Klaviyo, and more. You also can set smart alerts via e-mail or Slack for your most important KPIs.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Automated snapshots via Slack

Pricing: Subscription Only

Plans: $149/m (Start), $349/m (Growth), $649/m (Plus)

🔗 Shopify link

10. Ecommerce Analytics by Peel

⭐ 5.0 (13 reviews)

With over twenty types of analytics, Peel’s development team is not holding any punches with this powerful app. The dashboard of the analytics app for Shopify is straightforward to use, and you’ll be extracting comprehensive reports in just a few minutes.

You can also set up daily Slack or Email reports to inform you of trends without having to compute and search for them manually.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Customer Cohort Analysis

Pricing: Subscription Only

Plans: $149/m (Starter), $199/m (Medium), $299/m (Large), $399/m (Pro)

🔗 Shopify link

11. Sellerboard Profit Analytics by Sellerboard

12. Better Reports by Better Reports

⭐ 4.9 (644 reviews)

If you detest spreadsheets, then Better Reports is the way to go! While it still offers you the option of exporting data, the internal dashboard lays your analytics out in a way that provides all the information you could need at a glance.

With Better Reports, you can easily build custom reports with its drag and drop designer, or choose from over 60 pre-built reports.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Gift Card Creation and Tracking

Pricing: Subscription Only

Plans: $19.90/m (Basic), $39.90/m (Shopify), $149.90/m (Advanced)

🔗 Shopify link

13. Beprofit - Profit Analytics by Become

⭐ 4.9 (199 reviews)

Beprofit creates a symphony of all the most essential features that play their parts perfectly. No list of top analytics apps for Shopify should be without Beprofit. Features include Aliexpress syncs, tax reporting, and complete revenue sources.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Custom Tax Reporting Based on Region

Pricing: Subscription Only

Plans: $25/m (Basic), $50/m (Pro), $100/m (Ultimate)

🔗 Shopify link

14. Profitario Profit Analytics by Saritra

⭐ 4.9 (52 reviews)

Profitario offers some out-of-the-box features for expense analytics and can easily integrate with multiple stores. You can run analytics in any currency, and all the conversion work is done within seconds, making this an excellent app for those selling to the global market.

If you also have an Aliexpress store, Profitario comes with a Chrome Extension that pulls in your AliExpress Orders and matches them to your Shopify Orders.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Effective expense analytics

Pricing: Free + Paid Plans Available

Plans: $19.90/m (Basic), $39.90/m (Pro)

🔗 Shopify link

15. eCommerce Analytics by Daasity

⭐ 4.9 (18 reviews)

eCommerce Analytics provides a consolidated view of all your data across the entire customer journey and your internal business operations to help you uncover critical insights.

With an endless list of filters and segments to analyze, you will have all your analytical bases covered with this app. You can also create 15 customizable dashboards and choose from over 130 customizable pre-built reports.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: KPI Analytics for Support Team

Pricing: Subscription Only

Plans: $199/m, $499/m, $699/m, $899/m – Tiers Based on Monthly Sales

🔗 Shopify link

16. Profit Analytics by Conversific

⭐ 4.8 (124 reviews)

Unlike the name, Conversific offers so much more than just profit analytics with this app. Just about every piece of customer data can be added to your reports to create marketing strategies.

The dashboard offers easy extraction that can be filtered down to only the information you deem necessary so you won’t need to waste any time on unrelated data.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Customer Loyalty Metrics

Pricing: Subscription Only

Plans: $29/m (Business), $79/m (Growth), $199/m (Scale)

🔗 Shopify link

17. Google Analytics Toolkit by Invenire Analytics

⭐ 4.6 (40 reviews)

Google Analytics Toolkit is a perfect option for those familiar with Google Analytics but would like a level of personalization not currently offered by the platform.

Quickly get an overview of useful custom dashboards and reports for Google Analytics including dashboards for e-commerce, SEO and Site Performance, and reports like visitor demographics, slow pages, search traffic, and more.

User-Friendly UI: ✔️

Data Exports: ✔️

Comprehensive Filters: ✔️

Automated Reporting: ✔️

🔥 Special Feature: Custom Dashboards for Google Analytics

Pricing: Free Installation – Additional charges may apply

🔗 Shopify link

So which should you use?

We hope that this article has given you a better understanding of some of the apps out there.

So, which should you use? 🤔

If you are just getting started and are looking for affordable analytics for Shopify, Analyzify by Solverhood and Report Toaster by Cloudlab are perfect options to kick off your analytical journey.

If you want tried and tested solutions that offer every possible analytical option, then Report Pundit by Estore Automate and Better Reports by Better Reports should be some of the first apps you consider.

Having effective analytics of every aspect of your business’s performance ensures you can maintain complete control of it. Analytics give you valuable insights that will ensure you are always heading in the right direction. The apps outlined in the list above offer easy-to-use interfaces that give you all the insights you need to succeed.